Horst Rechelbacher: Natural Beauty Pioneer

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This week the pioneering founder of Aveda and Intelligent Nutrients, Horst Rechelbacher, passed away from cancer. He advocated for the safety, purity and efficacy of our personal care products for years— a crusade that started long before most of us knew the word 'organic.' The above quote comes from the last time I interviewed him, in the summer of 2013, for an Organic Spa article about the purity of our products. It reminds me of our continued quest— to seek out the safest, purest, and most effective products on earth.