Whole Foods Debuts a New Way to Rate Your Produce

The criteria I use for judging my produce has seriously evolved in my years of grocery shopping. Where I once sought some combination of the cheapest or best-looking fruit and veggies in the market, I've learned to look for organic, accepting its higher prices and more frequent imperfections. Today Whole Foods begins pushing our collective produce considerations a few steps further, with a new rating system that takes into account factors like water conservation, worker wages, overall sustainability and waste. Of course, organic will still be a major focus, but Whole Foods will also weigh the use of certain pesticidesβ€”those that they deem prohibited or restricted, vs others that are less so.

Other factors measured in the new Whole Foods Market system:

  • sustainability
  • pest management
  • pollinator protection
  • worker wages
  • water conservation and protection
  • soil health
  • ecosystems
  • biodiversity
  • waste, recycling and packaging
  • energy
  • climate

According to Whole Foods, "The ratings will also reward suppliers for certification by a number of leading social and environmental standards including:  Fair Trade, Rainforest Alliance, Protected Harvest, and Demeter Biodynamic certification."

What you'll see in-store is a 'good,' 'better' or 'best' rating on produce and flowers:

What do you think of the new rating system? Do you feel like it will help you make more informed produce choices?

Produce photo via Aaron van Dorn