The First Mass Market Facial Oils: Natural Vs. Conventional...Plus Your Chance to Win One!



Flipping through a fashion mag last week, I saw an ad for new L'Oreal Age Perfect Glow Renewal Facial Oil, billed as The first facial oil*.

The claim seemed a little outrageous, until my eyes found the asterisk on the facing page that further explained *In the current Mass Market (non-Department Stores).

From there I glanced up to my desk, where I'd just set two samples of Seventh Generation's own new mass market facial oils (available in Walgreens). I thought it would be interesting to compare the two L'Oreal and the Seventh Generation products. I found that Seventh Gen's oils give L'Oreal's new oil a run for its money— in more ways than one.

First, there are some major ingredient differences.

The L'Oreal oil scores points for an ingredient list loaded with natural oils like olive, jojoba and sunflower, plus essential oils like rosemary and lavender. BUT it contains added fragrance— an ingredient you want to avoid because of the many chemicals (including hormone-disrupting phthalates) that can be hidden inside— including a synthetic fragrance called alpha-isomethyl ionone, rated a moderate hazard by the Environmental Working Group. Unlike its rich natural oils, the fragrance in this formula is not deeply nourishing your skin— it's just fluff.

Seventh Generation Boosts facial oils come with some impressive ingredient heroes, from rosehip oil to baobab, brown algae, prickly pear, strawberry seed and black currant. They may be mass market products, but their natural ingredients are impressively upscale.

Second, while both are 'mass market' products, there is a considerable price difference.

Seventh Generation Boosts facial oils are priced at $9.99 for 1.5 oz, while L'Oreal's oil costs $24.99 for just 1 oz. L'Oreal's oil comes in a fancier bottle with a dropper, while Seventh Gen's oil comes in a plastic bottle with a pump. Still, I think it's what's inside that counts.

I road-tested the Revitalizing (with powerful rosehip seed oil, and scented with vanilla essential oil), and Protecting (with antioxidant-rich prickly pear, scented with lemongrass) facial oils from Seventh Generation. I spent a week at the beach and used the Revitalizing oil every evening after showering (I chose that oil not only because rosehip is extremely healing, but because I loved the vanilla scent). It really kept away the redness and dryness that can hit my skin hard at the beach. I liked the Protecting oil as well (its ingredients are packed with antioxidant protection and UV defense, hence the name), but I wasn't as much of a fan of its lemongrass smell.

There are four additional Seventh Generation Boosts Facial Oils out there to try:

****Now, for the giveaway!!****

This week, I'm giving away ONE Seventh Generation Boosts Facial Oil OF YOUR CHOICE (choose your favorite from the six varieties in the line)! Simply comment on this post with the type of oil you want to try, or leave your pick on the Beauty Is Wellness Facebook page, or tweet me with your choice @JoleneHart, and I'll select one winner at random next Monday, August 19th to receive the oil of their choice!