Best of the Midwest: Discovering Organic Beauty from Qēt

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When it comes to beauty, I have an attraction to the exotic and the aspirational. Think time-honored botanicals from around the globe, formulas developed by famous makeup artists, and one-of-a-kind natural products that are on everyone's must-try list. Not that I don't love a great drugstore find (and a drugstore price point), but I confess that I get just a little bit breathless when a beauty product strikes me as extra special.

Imagine my surprise when I found a diamond-in-the-rough product line that was conceived of, created and produced right here in the middle of the US— in Cross Plains, Wisconsin— not Paris, London or Hong Kong. Imagine my delight to discover Qēt.

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The First Mass Market Facial Oils: Natural Vs. Conventional...Plus Your Chance to Win One!

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Flipping through a fashion mag last week, I saw an ad for new L'Oreal Age Perfect Glow Renewal Facial Oil, billed as The first facial oil*.

The claim seemed a little outrageous, until my eyes found the asterisk on the facing page that further explained *In the current Mass Market (non-Department Stores).

From there I glanced up to my desk, where I'd just set two samples of Seventh Generation's own new mass market facial oils (available in Walgreens). I thought it would be interesting to compare the two L'Oreal and the Seventh Generation products. I found that Seventh Gen's oils give L'Oreal's new oil a run for its money— in more ways than one.

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