The USDA's New Biobased Seal: Does it Mean Anything?

The US Department of Agriculture announced this week that it would start to roll out products with a new 'biobased' seal beginning this spring. But does it have enough meaning? And will it lead to more greenwashing opportunities by companies who are not selling natural or organic beauty products but still hope to catch the eyes of consumers in the market for healthy goods?

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Whole Foods to Crack Down on Greenwashing in 2011

The USDA may not have control over personal care products, but Whole Foods is stepping in to make sure that consumers are getting what they think- no greenwashing allowed.

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